Budweiser Pledges to Change Name of Beer if Tampa Wins Stanley Cup
Has this gone too far? The Tampa Bay team has the name of a best-selling beer riding on a potential Stanley Cup victory. Budweiser has pledged to change the name…
SANTA ROSA, CA – FEBRUARY 07: Freshly poured glasses of Russian River Brewing Company Pliny the Younger triple IPA beer sit on a counter at Russian River Brewing Company on February 7, 2014 in Santa Rosa, California. Hundreds of people lined up hours before the opening of Russian River Brewing Co. to taste the 10th annual release of the wildly popular Pliny the Younger triple IPA beer that will only be available on tap from February 7th through February 20th. Craft beer aficionados rank Pliny the Younger as one of the top beers in the world. The craft beer sector of the beverage industry has grown from being a niche market into a fast growing 12 billion dollar business, as global breweries continue to purchase smaller regional craft breweries such this week’s purchase of New York’s Blue Point Brewing by AB Inbev.
Photo by Justin Sullivan/Getty ImagesHas this gone too far?
The Tampa Bay team has the name of a best-selling beer riding on a potential Stanley Cup victory.
Budweiser has pledged to change the name of Bud Light to "Bud Lightning" if the team goes all the way. The 16-ounce cans would be available in the Tampa Bay area for a limited time.
The idea actually came from the team, which on Wednesday posted a video of a Bud Light can make the transformation, writing, "Hey budlight, how about a name change for the playoffs?" It took just four minutes for the beer company to respond, tweeting, "Win it all and we’ll make BudLightning a reality."
