Kids of Lumberton are about to rejoice! The sounds of laughter and playtime will fill the air this fall with the introduction of a new playground. Courtesy of leading beverage brand, Sparkling Ice, a brand new sensory-driven accessible playground will be built in the town of Lumberton.
Talking Rain Beverage Company®, the maker of Sparkling Ice® beverages, has teamed up with the city of Lumberton, North Carolina for its second annual Cheers to You Town Beautification program, an initiative that was created in 2020 to give back to communities across the country. The beautification project in Lumberton will include the installation of a new accessible sensory playground located at the Campbell Street community play lot, creating a new area where kids can engage in a variety of sensory activities.
“When you think about the places where people congregate in small towns, it’s usually a park or recreational area. At Talking Rain, we aim to bring people together, and what better way is there to encourage togetherness after a year of hardship than elevating meaningful parts of the community,” said Chris Hall, CEO of Talking Rain. “Giving back is in our DNA and we are thrilled to bring our beautification program to this deserving town.”
The inaugural Sparkling Ice Cheers to You Town Beautification Program launched in 2020 to spread sparkle and cheer during difficult times. Now in its second year, the brand’s goal is to execute community-driven programs that engage consumers and create feel-good moments of positivity and celebration for unique towns. Construction plans for Lumberton will begin this summer and will be completed by the fall.
The Sparkling Ice team has always been passionate about supporting local communities – from building accessible homes for veterans to providing clean drinking water for those in need to recognizing and rewarding hometown heroes, and everything in between. For the 2021 Beautification program, the brand sought out three new unique towns across America, whose parks and recreational areas were in need of refurbishing, rebuilding, or enhancements. For more information on Sparkling Ice and the Cheers to You Beautification Program, click here.