When I get older, I will be wearing make-up. Why? because I love it. Look Fabulous Forever conducted research to dispel six beauty myths that are deeply rooted in the beauty industry. Women in North Carolina were included in this research.

The myth that older women don’t need special formulations or that they can’t buy makeup online is some of the most common beauty myths spread among the older generation. It’s often said that ‘less is more when it comes to beauty products for mature women, but is that true?

There are many beauty industry myths, from women not buying makeup online to rules against wearing bright lipstick. This sends a false message to women looking to enjoy the world of glamour at any age. Based on these findings, direct-to-consumer cosmetics and skincare brand Look Fabulous Forever has conducted research to unmask the six beauty myths ingrained in the DNA of all large beauty brands.

• Older Women Should Never Wear Bright Lipstick

  Often, older women feel the pressure that things that once suited them are no longer suitable for them because they are older. As a result, they keep their lipstick colors simple. In the world of beauty, there is no sell-by date, so if you want to wear bright lipstick, wear it.

• Older women can be ‘still beautiful’ but never just beautiful

  Fashions in what kind of face is deemed attractive change over time, so our perception of beauty changes as well. Nevertheless, the idea of beauty never ages. In contrast to younger women who are more likely to be titled simply ‘beautiful’ without any caveats, women of older age will be complimented as ‘still beautiful’ despite their age.

  

• Older Women Don’t Need Special Formulations

  On an older skin, what suits a young skin will not look the same. Despite being the largest organ in the body, the skin is one of the most exposed to environmental factors. Pollutants and sun damage will impact the condition of your skin, as well as lifestyle habits such as smoking and drinking alcohol. In addition, menopause is accompanied by a loss of estrogen, elastin, and collagen. There’s no reason to assume that makeup created for 20-year-olds will work for someone much older. Choose the right makeup for your skin type.

• Older Women Don’t Wear Makeup

  Women over 50 don’t want to wear make-up but instead want anti-aging skincare products instead. The customer research conducted by Look Fabulous Forever has revealed this to be untrue. When you hit your fifties, messages such as ‘Get the London Look’ quickly change to ‘Prevent the 7 Visible Signs of Ageing’. There is a wide variety of makeup products that suit and complement mature skin, so you don’t have to miss out on them.

  

• Less is More with Make-up the Older you get

  According to a common beauty myth, makeup can accentuate facial lines and wrinkles, so you should use less if you have older skin. Often, this will depend on the application, but it’s all about picking the right formulation. Make sure that the formulation of your products works with the needs of older skin. Makeup can instantly restore your color and definition, whether you’re young or old when the products and application are right for you.

• Older Women won’t buy Makeup Online

  Another belief that is shared amongst the beauty industry and beyond is that older women can’t manage technology or understand the internet. And whilst this may be true for some of the older generations, it is not true for all. There are many brands out there that will do everything they can to support and guide older women online such as, making their websites accessible for all and offering a real-life human customer advice service for those seeking help.

  

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