There are many metrics you can use to determine the most popular NFL teams: merchandise sales, television ratings, secondary-market ticket sales. The list goes on. USA Today looked at Internet searches, namely Google Trends data from 2017 through 2022.
The Carolina Panthers did not crack the top ten nationwide, but they are the most-searched NFL franchise in North Carolina. However, South Carolinians appear to be more enamored with the Dallas Cowboys, based on the state-by-state data. Come on, South Carolina! Here are the teams that attract the most online attention overall: