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David Tepper’s 2018 Panthers Purchase And Takeover Is “Statistically The Worst Of The Century” Data Shows

Oh how I can talk about my feelings on David Tepper’s time as owner of the Carolina Panthers. I’m going to preface this entire article with the fact that I…

CHARLOTTE, NORTH CAROLINA - DECEMBER 26: Carolina Panthers owner David Tepper on the field before the game against the Tampa Bay Buccaneers at Bank of America Stadium on December 26, 2021 in Charlotte, North Carolina.
(Photo by Grant Halverson/Getty Images)

Oh how I can talk about my feelings on David Tepper's time as owner of the Carolina Panthers. I'm going to preface this entire article with the fact that I am a die-hard football fan. I live for fall and weekends full of nothing but football. I've grown up in Charlotte with the Panthers, and even remember being in pre-school watching the stadium being built. I cried in middle school when they lost the Super Bowl to Tom Brady and the Patriots. Loved being uptown around the stadium for the magical 2015 season. Needless to say, I've always been a Panthers fan through and through. But, while I still watch pretty much every game, I have sort of lost interest in the last few years. I don't have the same emotional investment that I once did for the home team. Perhaps it's the lack of familiar faces or the terrible seasons we've had of late. But honestly, the biggest factor in my opinion is David Tepper.

The Study

So when I was sent this study that found that David Tepper's 2018 purchase of the Carolina Panthers is "statistically the worst of the century", I couldn't click read fast enough. I've said often it's been the worst thing to happen to the Carolina Panthers. And I will stand by that statement until I'm proven wrong. It's nice to see data confirming opinions, however. I like most Americans am a victim of confirmation bias. The study was conducted by Sports Geek who posted the question, " Statistically, what is the worst sporting takeover/investment of the last 100 years across the NFL, NBA, NHL, and MLB?"

To figure it out, Sports Geek's team analyzed three key factors:

  1. On-field performance
  2. Championship victories/titles
  3. Team value

This data led to David Tepper's takeover of the Carolina Panthers being labeled the worst of the century. Let's look at this by each of those metrics. First on-field performance. During the three seasons before the purchase (2015-16, 2016-17, and 2017-18), the Carolina Panthers win percentage was 66.7%. In the three seasons afterward (2018-19, 2019-20, and 2020-21), the Panthers' win percentage was 30.6%. That's a drop of over 1/3 or 36.1%. No wonder fan interest has declined. Major Championships won? That's easy the Panthers, while getting close a few times, have never won the Super Bowl. (And I have a hard time believing that will ever happen under Tepper's leadership). And finally, team value. The Panthers have appreciated in value from Tepper's purchased price of $2.3 billion. The team currently has an estimated value of $3.6 billion according to Sports Geek. But that appreciation wasn't enough to knock David Tepper's purchase of the Panthers off the top of the list.

Tepper's Journey With The Panthers

Tepper bought the team in 2018 and almost immediately started ruffling feathers. He fired coach Ron Rivera after being in control for one season. That season was admittedly bad but not all of it was the fault of Rivera. Quarterback Cam Netwon was let go (after suffering multiple injuries), just a few seasons after being the league MVP. Tepper, keen on being involved, hired his guy. A college coach, Matt Rhule, from Baylor, who had zero NFL experience and had only had one great season at Baylor. They went out and got Teddy Bridgewater, a quarterback who had bounced around from team to team for a few seasons. And this, this was the golden plan. It doesn't take a rocket scientist to know it didn't work. It didn't work the next year either, with any of the quarterbacks on the Carolina QB Carousel.

After two seasons of a measly 5 wins, Tepper did not cave to public pressure to fire the coach. Instead, he traded draft picks and players to land yet another quarterback who had failed in other systems. Matt Rhule and the Panthers started the 2022 season 1-4 and finally, finally, did I say finally? Matt Rhule was fired. Steve Wilkes who was beloved in the Carolinas for his connections with the team and the area stepped in as interim coach. And he did a pretty decent job with what he had. In the last game of the season, the Panthers were one win away from the playoffs. Ultimately they didn't get the win, and Wilkes did not get the permanent head coaching job. This was despite the wishes of the fans and numerous players. I have to say, while I appreciate what Wilkes did and who he is, I actually agree with Tepper's decision.

What Comes Next?

We are at such a pivotal place in the trajectory of the Carolina Panthers. You have lifelong fans like myself, who just aren't emotionally invested. We needed a coach who has proven success in the league. We just aren't in the position to take a chance. Tepper ultimately hired Frank Reich for the job. Only time will tell if that was a good move. I'm not thrilled with the selection but neither am I disappointed. I'll withhold judgment until I see the product put on the field.

The lack of success and questionable hires are only part of why the Charlotte community isn't too fond of Tepper. There is also the Rock Hill practice facility debacle, the firing of a winning Charlotte FC coach, and his pulling out of the Eastland Mall project. He's made statements saying he "brought live music to Charlotte". And while we didn't have many stadium shows prior to his arrival, there has always been a thriving concert scene. I've spent years working in it. Numerous Tepper Sports and Entertainment high-ranking employees have resigned. Then of course there is the uncertainty surrounding a potential new stadium, or if Tepper would relocate the team. Needless to say, with all the money Tepper has, it might be time to hire someone to work on his personal PR.

Do you agree that David Tepper's takeover of the Panthers is the worst of the century? You can read the full article and see some of the other purchases he beat out for the title here. I'd like to say I'm optimistic about the upcoming season, but it's hard to get your hopes up when the outcome has been the same for so long. Prove me wrong Panthers. I'll be the first to admit it.

Study Says David Tepper Is One Of The Worst NFL Investors

David Tepper has been a topic of conversation in the Carolinas since the day he expressed interest in purchasing the Panthers. And honestly, most of it hasn't been good. Fans hate most of the decisions that have been made under his leadership of the team including firing Ron Rivera, hiring Matt Rhule, the quarterback debacle of the last few years, and many others. There also is the absolute disaster involving the team's headquarters that was supposed to be built in Rock Hill, SC. So far that project has come to a dramatic fault. But how has that multi-billion dollar investment paid off for Tepper? Well, a study by BetOhio.com ranked the investors based on their impact on the team's performances and finances. And, well David Tepper's investment has him ranked near the bottom of NFL Owners.

David Tepper, became the NFL’s richest investor when he took over the Carolina Panthers back in 2018. He also recently made headlines after being named the 103rd richest person in the world. But even money can't guarantee success I guess. But David Tepper is also one of the worst NFL investors, at least according to BetOhio.com.

BetOhio.com reviewed each team to reveal the greatest NFL takeovers. They looked at the investors who gained the most through buying a club, as well which teams have notched the most wins following the change in ownership, and of course the teams whose value has increased from the initial purchase price.

So who are the NFL’s greatest investors?

It's not a shock that New England Patriots' owner Robert Kraft sit on top of the pedestal as the NFL’s greatest investors. He purchased the Patriots in 1994 for $172 million. Not a bad price to pay considering the current value sits at $5 billion. This is due to the teams win percentage since 1994- 68.8% oh and 7 of those wins were AFC Championships. The team brings in as much as Kraft paid for them on a yearly basis.

Below is an index score of the current greatest investors in the NFL:

1. New England Patriots

Owner: Robert Kraft

Investor Index Score: 82.1

Robert Kraft

2. Los Angeles Rams

Owner: Stan Kroenke

Investor Index Score: 65.1

Stan Kroenke

3. Dallas Cowboys

Owner: Jerry Jones

Investor Index Score: 54.0

Jerry Jones

4. Seattle Seahawks

Owner: Paul G. Allen Trust

Investor Index Score: 50.3

Paul G. Allen

5. Baltimore Ravens

Owner: Steve Bisciotti

Investment Index Score: 50.0

Steve Bisciotti

6. Denver Broncos

Owner: Pat Bowlen Trust

Investor Index Score: 48.8

Pat Bowlen Trust

7. San Francisco 49ers

Owner: Denise & Jed York

Investor Index Score: 46.9

Denise & Jed York

8. Philadelphia Eagles

Owner: Jeffrey Lurie

Investor Index Score: 44.7

Jeffrey Lurie

9. New York Giants

Owner: John Mara & Steve Tisch

Investor Index Score: 41.8

John Mara & Steve Tisch

10. Minnesota Vikings

Owner: Zygmunt Wilf

Investor Index Score: 40.9

Zygmunt Wilf

11. Atlanta Falcons

Owner: Arthur Blank

Investor Index Score: 38.0

Arthur Blank

12. Las Vegas Raiders

Owner: Mark Davis

Investor Index Score: 36.5

Mark Davis

13. Buffalo Bills

Owner: Kim & Terry Pegula

Investor Index Score: 35.9

Kim & Terry Pegula

14. Green Bay Packers

Owner: Green Bay Packers, Inc.

Investor Index Score: 35.4

Green Bay Packers, Inc.

15. New Orleans Saints

Owner: Gayle Benson

Investor Index Score: 34.8

Gayle Benson

16. Chicago Bears

Owner: McCaskey Family

Investor Index Score: 32.7

McCaskey Family

17. Tampa Bay Buccaneers

Owner: Glazer Family

Investor Index Score: 32.3

Glazer Family

18. Houston Texans

Owner: Janice McNair

Investor Index Score: 32.0

Janice McNair

19. Miami Dolphins

Owner: Stephen M. Ross

Investor Index Score: 31.5

Stephen M. Ross

20. Pittsburgh Steelers

Owner: Rooney Family

Investor Index Score: 31.3

Rooney Family

21. Kansas City Chiefs

Owner: Lamar Hunt Family

Investor Index Score: 31.2

Lamar Hunt Family

22. Washington Commanders

Owner: Daniel Snyder

Investor Index Score: 29.3

Daniel Snyder

23. New York Jets

Owner: Johnson Family

Investor Index Score: 28.7

Johnson Family

24. Indianapolis Colts

Owner: James Irsay

Investor Index Score: 28.1

James Irsay

25. Los Angeles Chargers

Owner: Dean Spanos

Investor Index Score: 26.4

Dean Spanos

26. Tennessee Titans

Owner: Amy Adams Strunk

Investor Index Score: 24.4

Amy Adams Strunk

27. Cincinnati Bengals

Owner: Michael Brown

Investor Index Score: 22.6

Michael Brown

28. Jacksonville Jaguars

Owner: Shahid Khan

Investor Index Score: 21.5

Shahid Khan

Carolina Panthers

Owner: David Tepper

Investor Index Score: 19.4

David Tepper

Cleveland Browns

Owner: Jimmy & Dee Haslam

Investor Index Score: 19.0

Jimmy & Dee Haslam

Detroit Lions

Owner: William Clay Ford Family

Investor Index Score: 14.1

William Clay Ford Family

32. Arizona Cardinals

Owner: Michael Bidwill

Investor Index Score: 13.3

Michael Bidwill
Melanie Day is a graduate of North Carolina State University. She has worked for Beasley since 2012 in a variety of behind-the-scenes roles in both digital and promotions. Melanie writes about a diverse range of topics some of her favorites include travel, restaurants, Taylor Swift, and college athletics. When not at work you'll find her at a country concert or NC State sporting event.